Skip to main content

How to Choose a Name for Your Tattoo Business? A Beginner’s Guide

 Tattoos are considered the most phenomenal art form - both innovative and expressive. For people to come to you to get inked is an honour - they are relying on you for putting something permanent on the skin! That is a whole lot of trust to instill in some stranger. But, hopefully, you and your client would not remain strangers at the end of the session.



Driving the customers to a newly launched studio can be an intimidating task. Not only must you have great advertising and an excellent assortment of inks on display, but to attract attention in the first place, pay attention to getting a catchy name. That along with an appropriate location - and you will have the recipe for how to start a tattoo business.

Coming up with the name of any business is a difficult endeavor. It is something that should not be rushed. Remember, your business name will become an integral part of your brand, face, reputation and will, fortunately, be around for a prolonged period. Your tattoo shop name must also be something that looks good on the billboard or in the lights in the front of a building.

Tattoo Business Name Ideas and Inspirations

Here are a couple of tips that must not be taken into account when brainstorming the tattoo studio names:

  • Artists must be known by their name, so it would not hurt to use your name as your business name.
  • Using the name of the neighborhood, street, or the area, in general, will allow the potential customers to remember the location of your studio.
  • Anything related to tattooing can be incorporated into the name of the tattoo shop. Use needles, arts, inks, etc.
  • If you have mastered the process of customizing tattooing styles such as tribal, mandala, portrait, traditional, neo-traditional, etc., let everyone know so through your business name.
  • No one would want to get a tattoo in a shop that is decorated with rainbows and puppies. The business does not target toddlers. Allow the name to be as bold and fierce as tattooing itself.

Always remember, nowadays, there is a tattoo studio right around the corner, so the competition is incredibly tough. Having an exclusive name that stands out will bring forth customers and not drive them away.

Finding the Ideal Name for Tattoo Business

The names of shops must make it clear what exactly goes on inside - tattoos! If you are having a bit of trouble, please implement the below-mentioned tips:

  • Have a party and invite friends and family members over. Ask them to drop in recommendations.
  • Have you fortunately narrowed it down to two names but now cannot decide since you like both of them equally? Toss a coin.
  • If you have a definite logo, put it down on the paper, and see how the names look within it. This works well for a visual thinker.

The artists derive inspiration in the strangest of locations. It is one of the things that make them creative. So until you think of a name, just keep looking out for ideas in whatever you do, including the most mundane of tasks. Like inking the human skin, this is not something that must not be done quickly because it will stay for an eternity.

Comments