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When to post on Instagram?

Instagram is a website that is undoubtedly gaining more and more popularity every day. Until recently, the place where photos with short descriptions for purely private purposes were published today is an excellent marketing base for many popular brands.

 

The most famous accounts, which can boast a dozen or even tens of thousands of followers, gained their fame not without reason and not overnight. To optimize your account and reach as many users as possible, you need to stick to a few basic rules. One of them is the right time to add photos. So when should they be posted so that as many people as possible can see them?

 

The best time to post on Instagram

When we publish our posts on Instagram it is of enormous importance if we want it to get as many likes, many followers, and comments as possible as we need to buy Instagram followers Australia. This, in turn, can directly contribute to increasing the reach on our account. To reach as many recipients as possible, always post at similar times so that your most trusted followers who are waiting for the content you share will not be disappointed.

 

Hundreds of studies have been conducted on this subject, and the results are slightly different each year. One thing is certain, however, no matter what part of the world we live in, we most often use Instagram during the breakfast break - between 11 am and 1 pm and in the evening - after 7 pm.

 

Can we do more? Yes. Each account has a specific and characteristic group of recipients. Therefore, it is worth checking at what times the most frequent interaction with followers takes place on our account. We can do this by checking the statistics on our private accounts. How to do it?

 

Where can I find statistics about follower activity on our account?

Regular checking of account statistics will allow us to quickly reach a lot of information and optimize the actions taken on the level of a given profile in such a way that it reaches as many Instagram users as possible. One of such valuable information is, inter alia, the time when users are most active on our account. How to check? All you have to do is click on the drop-down menu in the upper right corner after entering your own profile and then press the "statistics" option. Of course, it is available only in a business account, so if we do not have it yet, let's change it as soon as possible.

 

After entering the "statistics" option, click on the blue highlighted next to the information about your group of recipients: "view all". We will see widely written individual statistics of our profile. There will be data here on the origin, age, gender, but also, what is most interesting for us at the moment - active hours.

 

These times will vary depending on what followers we have. However, most of us will surely notice that these are the evening hours. This knowledge will allow us to publish posts at times of the highest activity on our account. But does it matter? And what are the benefits of publishing at such an optimal time?

 

Should we always publish at the same time?

By systematically verifying the statistics of our business account, over time, we may notice that certain information will gradually change. Not only the number of followers may change, but also their average age or country of origin, and even their most active hours. As long as it is a one-off accent, we do not have to react to it, although we should make a note of it in our memory. Over time, the times of activity of our followers may change completely, and we want the account not to lose its reach, we must be vigilant and take these changes into account when publishing posts.

 

However, let's remember about our, previously mentioned and loyal followers, who are waiting for the photos and content we publish - because we certainly have them, and we must make sure that they do not leave. So let's make changes gradually and let them get used to them. Let's make them not notice them at all. A prospering, dynamic account moves with the times, takes into account the current needs of users, and adapts to the statistics. Let's use these possibilities if we want our profile to be something more than just a private account.

 

What are the benefits of regularly posting on Instagram?

Regularly publishing posts on Instagram brings tangible benefits in terms of reach. It allows you to reach as many users as possible, and thus gain them among your followers.

 

Publishing at optimal times also increases the chances of quickly getting as many likes and comments as possible under the photo, which in turn directly affects the Instagram algorithm, which will make it displayed to even more people. This is how the circle closes. A good hour of adding a post means more likes, more likes, the more frequent display of the post, and more frequent viewing of a photo means more likes, and so on and on.

 

But where does it all lead to? Well, the more popular the account, the more likes under the photos, the more followers, the greater the chances of beneficial cooperation with brands promoting Instagram. Thanks to such measures, we gain popularity, which may ultimately bring measurable financial benefits. Of course, in order to transform an ordinary, private profile into a well-earning business account, it is not enough to publish photos regularly and at similar times. These photos should, above all, be interesting and have an interesting, perhaps even intriguing description, signed with the right hashtags.

 

The time of publication is as important as all other elements that may affect the Instagram algorithm. Therefore, all activities carried out from the level of our account should be balanced.\

 

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